How to make your website fast
Written by admin
No matter how appealing and beautiful your site is, if it is slow it can really affect your business
adversely. The speed of your website is critical to the success of your business. If your site is
slow, people will abandon it and take their money to your competitors. A fast website increases
your conversion rate and boosts your search engine rankings.
The attention span of most web users is so short that a page that takes longer to load makes users
go back to the search options, a situation termed as “bounce rate.” The more visitors go back
to the search engines for other options, the more the search engines regard your site as being
irrelevant, and this lowers your site’s position on the search engine result page (SERP). This is
detrimental to your website and, by extension, your online business.
To avoid the aforementioned frustrations and to improve the load time of your website, below
are a number of factors to consider:
LIMIT GRAPHICS AND IMAGES
The time taken to load an image or graphics is considerably longer than it takes to load text.
With this in mind, minimize the use of images – although such a move should be done with care
as images also boost the visual appeal of a site. In the event it becomes mandatory to use a large
image, make use of a web designing facility that dices images. This facility slices images into
loadable pieces which are placed side by side using tables. This will ensure that the same image
is used, but its load time is faster than a block image. The same applies to graphics.
WEB HOSTING SERVICE PROVIDER
Depending on the service provider, your website can take too long to load. This is especially
true if the web hosting is done for free or many users are sharing a single platform. The quality
of web hosting can also affect the availability of a page online. Remote web hosting service
providers also have an impact on the loading speed. If the provider is on the other side of the
world, localization factors have to be used to ensure that the site loads from a nearby source. It
is therefore important to evaluate the quality of web hosting service that your provider is making
available to you.
THE USE OF ANIMATIONS
Animations play a pivotal role, especially when used on a website as part of a call to action
campaign. They easily attract the attention of web users and can be effective means of
redirecting traffic. With this in mind, there should be a balance in the way animations are used
in a site. If many of them are used unreservedly, they can make a page slow in loading. This will
have a counterproductive effect as the positive gains caused by the calls to action can be eroded
by the bounce rates of the web traffic. Be purposeful whenever you use animations.
AD BANNER EFFECT
With affiliate marketing on the rise, it is common to see banners spread all over in a website.
This is in a bid to attract and redirect traffic with economic gains being anticipated. Banners have
the potential of increasing the load time of a web page. This is because, unlike text, banners are
more like images, and during load times they are treated as such. These banners also make a
page appear unprofessional. This has a direct effect on the quality of traffic that you attract. Be
professional and attract professional traffic.
REDUCE SPECIAL EFFECTS USAGE
Special effects are necessary especially when the web owner wants his site to be colorful and
attractive. In an online world defined by visual appeal and imagery, this would attract lots of
traffic and capture attention instantly. On the flip side, special effects are among the prime
causes of slowness during website loading. This is due to the scripts associated with special
effects. A balance should be struck so that the use of special effects can be limited while at the
same time optimizing the beauty and attractiveness of the site. This would mean that the site will
still remain in vogue, attract traffic and earn revenue.
Author Bio:
It is important to reduce load time for your website and make it fast. It will also decrease the bounce
rate. This article is about some techniques that makes your website fast. The article is contributed by
Leo Preston who is an expert blogger and already wrote about different topics like directory hosting
reviews, web hosting, development etc.
Posted on: February 25, 2013
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